Table of Contents

Part I:

Introduction to Business Analytics

The Paradigm Shift

• From Data to Insight
• From Business Intelligence to Business Analytics
• Levels of "Intelligence"

The Business Analytics Cycle

• Objective
• Data
• Analytic Tools and Methods
• Implementation
• Guiding Questions
• Requirements for Integrating Business Analytics
• Common Questions

Part II:

Data Mining and Data Analytics

Data Mining in a Nutshell

• What Is Data Mining?
• Predictive Analytics
• Forecasting
• Optimization
• Simulation

From Data Mining to Data Analytics

• Network Analytics
• Text Analytics

Part III:

Business Analytics

Customer Analytics

• "Know Thy Customer"
• Targeting Customers
• Project Suggestions